Introduction
This Privacy Policy outlines Hybrid Simulation Modelling Lab ("we", "our", or "the Company") practices with respect to the collection, storage, use, and protection of information gathered from users who access our website at https://www.hybridsimulationmodelling.com ("Site") or who otherwise share personal information with us (collectively referred to as "Users").

Grounds for Data Collection
The processing of your personal information (i.e., any information that may allow for your identification through reasonable means, hereinafter "Personal Information") is necessary for fulfilling our contractual obligations towards you, providing you with our services, protecting our legitimate interests, and complying with applicable legal and regulatory requirements.

When you use the Site, you consent to the collection, storage, use, and disclosure of your Personal Information as described in this Privacy Policy. We encourage our Users to read the Privacy Policy carefully and use it to make informed decisions.

What Information Do We Collect?
We collect two types of information from Users:

1. Non-Personal Information: Unidentified and non-identifiable information collected via your use of the Site. This includes aggregated usage data and technical details transmitted by your device, such as browser type, operating system, language preferences, and access times. Non-personal information helps us improve the functionality of our Site.

2. Personal Information: Identifiable information, such as:

   • Device Information: Collected from your device, including geolocation data, IP address, and unique identifiers (e.g., MAC address, UUID).

   • Registration Information: Collected when you register on our Site, including your full name, email address, and other details necessary for account setup.

How Do We Receive Information About You?
We collect Personal Information from various sources:

• Directly from you when you provide it to us through registration or use of our Site;

• Automatically through your interaction with the Site;

• From third-party services and public databases (e.g., analytics providers).

How Do We Use Information?
We do not rent, sell, or share Users' information with third parties except as described in this Privacy Policy. We use collected information for the following purposes:

• Communications: Notifying you about updates to our services and responding to customer service inquiries.

• Marketing: Sending promotional content that may be of interest to you.

• Analytics: Conducting data analysis to improve our Site and services.

• Third-Party Services: Collaborating with trusted partners to host and operate our Site, display personalised content, serve advertisements, conduct diagnostics, or perform other technical functions.

Information Sharing with Third-Party Providers
We may disclose Personal Information to affiliated companies, trusted third-party providers, or other external entities for specific purposes, including:

• Hosting and operating our Site;

• Displaying personalised content;

• Conducting analytics or technical diagnostics;

• Advertising and marketing services.

In certain circumstances, we may disclose information if legally required to enforce our policies or to protect the rights, property, or safety of ourselves, our Users, or others.

User Rights
You may exercise the following rights:

• Access and obtain a copy of your Personal Information;

• Request correction or deletion of your Personal Information;

• Restrict or object to the processing of your data;

• File a complaint with a supervisory authority.

Please note that these rights are subject to regulatory requirements and our legitimate interests. To exercise these rights, contact our Data Protection Officer (DPO) at [info@hybridsimulationmodelling.com].

Data Retention
We retain your Personal Information for as long as necessary to provide our services and meet legal obligations. Retention periods are determined based on the type of information collected, its use, and regulatory requirements. Information no longer needed is securely deleted.

Cookies
Our Site and third-party partners use cookies for various functions:

• Session Cookies: Temporary cookies for site functionality are deleted when your browser is closed.

• Persistent Cookies: Stored on your device for future visits to remember preferences.

• Third-Party Cookies: Set by external analytics providers to track usage and performance.

We also use Google Analytics to gather information on user interactions, which is used solely to enhance the Site. You may remove or disable cookies in your browser settings, though some Site functions may be affected.

Third-Party Collection of Information
This Privacy Policy applies only to information we collect. We encourage Users to review the privacy practices of any third parties to whom they disclose information.

How Do We Safeguard Your Information?
We implement industry-standard procedures and policies to safeguard your information. Although we take reasonable steps to secure your data, we cannot be held responsible for unauthorised access or misuse beyond our control.

Transfer of Data Outside the EEA
Some data recipients may be located outside the European Economic Area (EEA). Data is transferred only to countries approved by the European Commission as having adequate data protection or through legal agreements ensuring appropriate data protection standards.

Advertisements
We may display third-party advertisements on our Site. Some advertisements are personalised based on your interaction with the Site. You may opt out of third-party ad tracking via the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) websites.

Marketing
We may use your Personal Information to send marketing materials. You have the option to unsubscribe from marketing communications. Even if you unsubscribe, we may still send you service-related emails, such as those related to customer service or account notifications.

Corporate Transaction
In the event of a corporate transaction, your information may be transferred to the acquiring company, which will assume the rights and obligations outlined in this Privacy Policy.

Minors
Our Site is not intended for minors. We do not knowingly collect information from minors. If you become aware of unauthorised data provided by a minor, please contact us at [insert contact email].

Updates or Amendments to This Privacy Policy
We may update or revise this Privacy Policy periodically. Any material changes will be effective immediately upon display of the updated Privacy Policy. The "Last modified" date will reflect the latest revision.

How to Contact Us
If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at [info@hybridsimulationmodelling.com].

Last Modified: [01 Nov 2024]

Hybrid Simulation Modelling Lab Privacy Policy